E.S. Design

When it comes to birthstone gemstones, the best time to purchase them is during the birthday month or the previous month. To be more specific, the best time to purchase a peridot, the birthstone for August, is either in August or July. Unlike diamonds which have an all-year-round demand, birthstone gemstones are only in demand during specific months of the year. This unstable demand greatly affects the supply of these particular gemstones.

Jewelers have limited display room in their showcases. Moreover, they also have limited money to invest in jewelry stocks. Because of this, jewelers will choose their inventory wisely, purchasing only the top three gemstone bestsellers namely, sapphires, rubies, and emeralds. It would be unwise to keep an inventory of all birthstone jewelry when it is only expected to sell during certain months of the year. Since other gemstones are not in high demand, their supplies reach scarcity during certain times of the year. However, jewelers will stock up on birthstone gemstones at least a month prior to the actual birthstone month to accommodate shoppers who may be looking for birthstone jewelry.

Some of the more popular birthstone gemstones are amethyst, topaz, tanzanite, and garnet. These are generally available throughout the year but in less quantities than diamonds, rubies, sapphires, and emeralds. If you were born in the month of April, your birthstone would be the diamond. You have all year round to choose your birthstone jewelry. Other gemstones are less frequently available such as aquamarine, peridot, alexandrite, and citrine, which offer only slim pickings throughout the year.

The best deals on birthstone jewelry are also available during the birthday months and the month prior to it. Most of the time, jewelers offer these items on sale in their ads and fliers in order to generate more sales on their store or website.